London’s Fitzroy Square turned into Stella McCartney for Adidas’s headquarters for her Spring/Summer 2011 presentation at London Fashion Week. There were models on bikes in one room, models working out in another, a faux a yoga class in another, a tennis court, and even a camping scene complete with trees and fresh grass. The clothes are a little more functional and a little more stylish this season. Plus there was the addition of a Weekender collection, which combines the technology in the line with a little more everyday style for the more fashion forward set. “(It) is a celebration of the season, people enjoying being outside and enjoying their surroundings and getting at one with nature and using life to its fullest,” McCartney explained. It was certainly a creative and cool way to showcase the durability and comfort associated with the work-out geared collection. This would have been a fun modeling gig, huh.
More images of the presentation after the jump.
(images via Zimbio)
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